14 OOH Professionals’ Resolve for 2018

We contacted a number of hard-working professions in Outdoor Advertising and asked them about their New Year Resolutions for 2018.

We know they are hard-working because they were available this week.  Their email and voice mail did not ping back with an Out of Office reply.

OOH Today asked 14 Outdoor Advertising Industry professionals about their personal and business resolutions for 2018.

What resolutions do you have for the New Year?
1. personal 2. business

1. Personal – (Emotionally, Physically, Mentally, Spiritually) To be the guiding light for my family. Be an example of excellence and understanding.  Achieve success in areas I choose. Stay healthy and positive.  Be a supportive Husband and caring father for my new baby (due in June 2018).
2. Business – Team Build and expand our OOH network to include DOOH in our Shopping Malls, and Grocery Store Network.  Partner with new properties and bring disproportional value to our existing partners and client.  Pioneer new OOH Experiences in our Hawaii market.

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1. Personal- Practice one day of Screen abstinence throughout any given week and replace it with practice in stillness. This seems to give me a better perspective in various important facets of my life.

2. Business- Instead of blaring WHAT we do well…really dig deeper into HOW we do it well and how it applies to one’s business goals.

Denise Mercado, Director, Strategy at Billups
1. Personal – Do more volunteer/ community service work.
2. Business – Provide clients with smarter plans using Billups internal resources such as our data science team and Boohma, our recommendation engine.

Kyle Dorton, President, Insight Advertising
1. Personal – Focus on living a balanced life.  Before 2018 starts I plan to evaluate on 1 to 10 scale where I’m at Financially, Career, Spiritually, Family, Mentally and Physically.   I’ll have written goals for improvement for each area.  Schedule a consistent time each week to monitor progress.
2. Business –  Involve customers in goal setting.  Post goals where they’re top of mind. Deliver results that exceed expectations.

Todd Hansen, General Manager, Sun Outdoor
1. Personal – Sell more space
2. Business – Return to basics and work the market. Take more market pre and post. Consolidate the buying process inside the company. Create a better plan for buys and stronger market communications.  Develop space / not just sell space . View all space as a possibility to be sold.  Return to creative as the lead in presentations. Not leading in with photo pages. It is amazing how great creative finds its way to great space.

Dylan Mabin- Senior Vice President at Geopath

Dave Menk, Creative Connection Catalyst, Clear Channel Outdoor
1. Personal resolution — To be actively doing at least one thing that I enjoyed when I was younger by year’s end. This might include: playing baseball or basketball, drawing or painting, and writing or photography.
2. Business/mission resolution –  Be consistently active in nurturing meaningful partnerships that impact lives positively.  To finish in this regard just as I start the year– doing my part each day and letting go of the results.

Rod Collins, President, Bulldog Mobile Billboards

1.  Personal – Take 50 yoga classes at Yoga Pod Downtown Dallas, Texas.
2.  Business – Purchase or fabricate a new LED billboard truck 1^st quarter 2018 – my 11^th advertising truck in the Bulldog Mobile Billboard Fleet.

 

Glyn S. Williams, Media Director Rapport US

1. Personal resolution – Live my best life. Be healthy, see more of this world, and help make those around me live better lives. Especially volunteering more, spending more time in my community giving back to those in need. There’s no limit to the amount of good we can do for each other and those in need of a little help.

2. Business resolution – Help my team and coworkers do their best work and make every client we work with say “Wow, I didn’t know we could do that.”

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