You Don’t Need a Suburban Board to Reach the Suburbs
Don't assume you need a board in the suburbs to reach suburban households
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You Don’t Need a Suburban Board to
Reach the Suburbs
Where a unit sits isn’t where its audience lives:
downtown OOH in Miami, Philadelphia, and Denver
The Stat
42.5% of downtown Miami’s regular daytime audience lives in the suburbs, not the city. In Philadelphia and Denver it’s about 32%. Downtown inventory, suburban reach.
The Insight
A downtown board reaches far more than downtown residents. Commuters spend their workday in the core and drive home to the suburbs at night, so downtown inventory delivers real suburban reach without a single suburban unit. In Miami, a small, dense Brickell/CBD core pulls workers from across a sprawling metro, so its suburban share runs highest. Philadelphia’s Center City and Denver’s LoDo sit inside larger residential cities, so their audience skews more local. The mix shifts by market, but the lesson holds.
The Takeaway
Don’t assume you need a board in the suburbs to reach suburban households. Device-level measurement shows exactly how much of a downtown unit’s audience lives outside the city, so you can sell that placement to advertisers chasing the suburbs, not just the urban core. Your inventory’s value isn’t capped by its location.
Reach out to cameron@streetmetrics.com to learn more.
StreetMetrics sponsored this post.
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