WOW Media Launches Automated Online Booking Platform
Full-motion digital sign pioneer WOW Media is pleased to announce the launch of WOWNOW — a tech platform for short-term digital billboard campaigns across the WOW Digital Billboard Network.
Advertisers seeking to book campaigns in Los Angeles on WOW’s digital and full-motion billboards now have the ability to contract campaigns instantly through WOWNOW worldwide. This new online platform allows clients to search available inventory and schedule billboard buys in sync with current events on WOW’s outdoor media network in and around LA’s hot spots, including SoFi Stadium, Los Angeles International Airport (LAX), the Kia Forum and Interstate 405.
“The media buying process was in need of modernization. WOWNOW allows clients around the world the ability to buy on the most coveted, elegant and immersive digital billboard network in Los Angeles,” said WOW Founder and President Scott Krantz. “WOWNOW provides the tools to enable clients to purchase their own short-term media campaigns in the exact outdoor locations on the dates they choose within minutes, targeting thousands leaving a concert at the Kia Forum or a game at Sofi stadium.”
Wow Media’s inventory of over 20 digital billboards in Los Angeles’ entertainment and travel hub is available on traditional programmatic platforms, but by utilizing WOWNOW buyers no longer have to search through a sea of other irrelevant media, with no guarantees of availability. With WOWNOW, buyers purchase billboards in real time, in the location and time slot they want, without ever leaving their computer.
WOWNOW is designed for short-term campaigns with a maximum commitment up to two weeks.
About WOW Media Network
WOW Media’s leading digital outdoor network includes 20 billboards in and around the Inglewood area of Los Angeles, the epicenter of sports and entertainment, making the company the largest digital outdoor network outside of Times Square. As #1 in Los Angeles digital signage, WOW has run campaigns for brands and studios such as Netflix, Amazon, Samsung, AT&T, Omega, Apple, and Corona.