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WOO Award Winners at Lisbon Global Congress

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Digital winner -McDonald’s Japan – ‘Take a Chance with McDonald’s’
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The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation at its Global Congress in Lisbon, held on June 7-9.
Technical innovation is chosen from a shortlist of three by Congress delegates.

WOO has also announced the inaugural winner of its new Sustainability Award, reflecting the organization’s redoubling of its drive towards Net Zero with, among other initiatives, a new Sustainability Task Force drawn from WOO members.

The individual winners are:

Lifetime Achievement
Kinetic Global Chief Operating Officer Nick Parker

Andreas Soupliotis
– Founder, President and CEO of Hivestack

Rising Star
Alex Tutu Muiruri
– Regional Managing Director sub-Saharan Africa, Dentsu
Highly Commended in this category were:
Georgia Hamp – Client Manager Grand Visual
Mehul Mandalia – Co-founder & Head of Product, Moving Walls

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Creative Awards

HSBC Creative Winner

HSBC Safe Space Activation
Wunderman Thompson/PHD Media/Talon/blowUP media

McDonald’s Japan – ‘Take a Chance with McDonald’s’
Dentsu/LIVE BOARD/Hivestack

Technical Innovation
DOOH.COM, EssenceMediaCom Scotland, Above & Beyond, Kinetic. The first ever interactive, shoppable 3D billboard

Highly Commended
Ocean Outdoor DeepScreen/Ocean Labs
Global Media Kit – Omni-channel Media Planning, Selling and Buying Automation

blowUP media Germany/Vertical Gardens
Highly Commended – GPO VALLAS/Ecovallas

blowUP media Germany/Vertical Gardens
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WOO President Tom Goddard says: “Nick Parker, Andreas Soupliotis and Alex Tutu Muiruri are worthy winners of our individual awards, reflecting the present and future of our great industry. “This year we had more entries than ever for our creative awards, reflecting rising standards across the world in both Classic and Digital. Choosing the winners was a ferociously hard task. “blowUP Germany’s winner in Sustainability shows clearly that driving towards Net Zero is not just something we need to be doing but a trigger for truly creative Out of Home which shows what the medium is capable of. We must all embrace this opportunity.”

About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies. Visit www.worldooh.org

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