Wonderbra Returns to OOH
Remember Wonderbra’s posters “Hello Boys” pictured above?
She’s back from ‘Hello Boys’ to “Hello Me!” Wonderbra’s new OOH campaign kicks off with over 10 Ocean Outdoor posters running for 2 weeks, as typical for most of UK campaigns’ length of buy, starting December 3rd. Eva Herzigova was the model in ’94. Now its Brazilian, Kamila Hansen. Each billboard is tagged to online or lingerie retailers close to the screens’ locations. Wonderbra is owned by the US clothing company, HanesBrands, Inc.
For those of you who can stop looking at the photos, read details of the strategic brand positioning and return of Wonderbra to OOH below.
Hanes spokesperson said about the new ‘Hello Me’ campaign, “This campaign is our way of empowering women to express their individuality with confidence in themselves & in their style. We learnt a lot from Hello Boys, but it is now time for Wonderbra to embrace the new dispensation of female self-empowerment”.
From Underlinesmagazine.com ⇒Wonderbra Returns