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Will Programmatic OOH Finally Take Center Stage?

What OOH Advertisers Want and What Programmatic Offers

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How Programmatic OOH Will Finally Take Center Stage in a Post-COVID World

 

Marc Bartholomew, VP and head of digital for Posterscope, discusses how programmatic OOH is a must for the industry to confidently resume spend. Bartholomew proposes “there is a natural intersection between what OOH advertisers will want and what programmatic OOH buying can offer. For the OOH industry, this is the light at the end of the tunnel.” 

 

What are your thoughts on the importance of programmatic to the OOH Industry?
Has COVID-19 accelerated the importance of programmatic for OOH?
Is programmatic the new silver bullet to return the OOH Industry to the momentum it was beginning to take on prior to COVID?
Will programmatic become ‘the new normal’ for OOH campaign execution? 

Read the post from TOOLBOX by Marc Bartholomew⇒How Programmatic OOH Will Finally Take Center Stage in a Post-COVID World

 

 

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