Will evolutions in ‘data & tech’, make OOH
more relevant?

Mike Cooper

Mike Cooper penned an excellent piece focusing on what makes OOH great.
Cooper closes his post with the following quote. 

“The prospect of ‘relevantly’, weaving your way into the fabric of evolving daily life, in a physical, rewarding way, is the real beauty, and the future of OOH. Our ‘relevance’ is therefore assured, as we are the common denominator between all audience segments, demographics, communities, societies & populations, we are exactly where you are.” 

OOH Today recommends reading the full ‘article’ from Mike Cooper, President and CEO Rapport
click the link to access here ⇒ evolutions in ‘data & tech’, make OOH

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