Will evolutions in ‘data & tech’, make OOH
Mike Cooper penned an excellent piece focusing on what makes OOH great.
Cooper closes his post with the following quote.
“The prospect of ‘relevantly’, weaving your way into the fabric of evolving daily life, in a physical, rewarding way, is the real beauty, and the future of OOH. Our ‘relevance’ is therefore assured, as we are the common denominator between all audience segments, demographics, communities, societies & populations, we are exactly where you are.”