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Who’s Climbing into Bed with OOH?

Tech is Targeting the $15 Billion Mattress Market and You Should be too

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Tech is climbing into bed with the traditional $15 Billion mattress market disrupting mattress sales through online.

Wake up the Mattress Retailers with Outdoor Advertising!  Recall the data point ‘5 in 10’, shared a few days ago in an earlier blog? Click here OOH Activates Online  

Nearly 5 in 10 U.S. residents age 18 or older (46%) have used Google, Bing, Yahoo or another Internet search engine to look up information after seeing something advertised on a billboard, bus shelter or other Out of Home (OOH) the past six months.

Here is the takeaway: If potential mattress Buyers are searching the Internet for information after seeing Outdoor Advertising, mattress Sellers should go California King Size in OOH spend!  Local retailers need affordable and efficient dominating presence in their market place to fend off the on-line sellers:. Casper, Purple, Tuft & Needle, Lessa and Saatva.

If potential mattress buyers are searching the Internet for information after seeing Outdoor Advertising, mattress sellers should go California King Size in OOH spend!

After you look through the powerful infographic below, from Online Mattress Review, meet with your local mattress retailer. The Brick and Mortar guys. Wake them up!  Bring them an OOH solution. Learn more about mattresses , click- Everything You Need to Know About Buying a Mattress  See the infographic creators:  https://www.onlinemattressreview.com/silicon-valley/

The 85%’ers listed in the infographic?. Get in your car or Uber, take the newly printed infographic, to the retail mattress store and hand it to them. Do it today. Don’t make an appointment.  Don’t call or email first. Go to Kinko’s. Print, then drive straight to the local mattress retailers in your ‘burg. Start the dialogue. If you want suggestions on what to say and close local mattress dollars, call or email Bill Board.  The Retail Mattress category can be your major new business for 2018!  Check out

Retail Mattress can be your major new business for 2018.

 

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2 Comments
  1. Jean-Paul Gedeon says

    We’ve been considering buying a mattress online for some time now. Question is, which is the best?

  2. Bill Board says

    JPG, Click on the link in the post to-“Learn more about mattresses , click- Everything You Need to Know About Buying a Mattress.” Please let me know how your call on a mattress retailer went today. 🙂