Whimsical Underwater Scenes for Ocean Advocacy —a new OOH campaign during National Oceans Month
World Oceans Day —OUTFRONT Media Knows
OUTFRONT and OCEANA Team Up on OOH Campaign to Protect Our Oceans
OUTFRONT Media and Oceana, the largest international advocacy organization dedicated solely to ocean conservation, are launching a new out-of-home (OOH) campaign during National Oceans Month to raise awareness about the threats facing our oceans and encourage people to take action to protect them.
The campaign features whimsical underwater scenes of marine life, flanked by messages like “Protect Our Weird [Fascinating, Adorable, and Mysterious] World” to emphasize the beauty of our oceans and our interconnectivity with the marine life that call them home. The ads will be displayed on billboards and wrapped buses in high-traffic locations across the country starting today, World Oceans Day.
“We were thrilled that Oceana trusted us to create this campaign for something that has and will always connect us… that’s vital… the ocean. And it’s so important to talk about today, tomorrow always… huge kudos to the STUDIOS team for capturing the seriousness in an emotional, loving way,” said Eddy Herty, VP, National Creative Director of OUTFRONT STUDIOS.
“Nearly all life on Earth depends on the oceans and it’s up to all of us to protect them from human-caused threats like pollution, habitat destruction, and biodiversity loss,” said Dustin Cranor, Vice President of Global Marketing and Communications at Oceana. “Thank you, OUTFRONT Media, for joining Oceana’s call to protect and restore our oceans this National Oceans Month.”
*Creative copy was produced by lead designers Adrian Johnson and Brittany Land from OUTFRONT STUDIOS