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When OOH Posters become a Refuge for the Homeless

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Advertising posters become a refuge for the homeless

  • Safe shelter “City Life Billboard” is presented in Hamburg.
  • Accommodation finances itself through advertising space on its roof.
  • City Life Billboard offers shelter for homeless people.
  • Reference to the EU-wide target to eliminate homelessness by 2030.

HAMBURG, Germany, —The German street magazine Hinz&Kunzt and the agency Philipp und Keuntje (PUK) officially present the City Life Billboard, the first advertising poster offering shelter to the homeless. Together with Ultra OOH Berlin and Mediaplus, the company built a trailer for homeless people to use as a mobile shelter throughout the city. The trick: The roof surface of the trailer is rented out as advertising space, which refinances the acquisition costs – and at the same time, it generates money for a fund that finances permanent shelter for the homeless.

Europe: hundreds of thousands without a safe place to live.

Housing is a fundamental human right. Yet hundreds of thousands on the world’s most prosperous continent lack a home. According to the United Nations Agenda 2030, homelessness is to be ended by 2030. However, concrete measures for this ambitious plan have not yet been presented in many places.

A converted trailer as a safe haven.

The City Life Billboard works to raise the necessary awareness on this issue. The interior of the certified emergency shelter is 1.85 metres in height, and the entire floor is designed as a level sleeping space with a soft and insulating base. The trailer also features a power connection inside, and high-quality insulation ensures a constant room temperature, even on cold nights.

message for Circle Graphics

Anyone who wants to support Hinz&Kunzt and the fund for new housing projects can do so on the campaign page www.nullbis2030.de.

billboard homeless shelter
The front door of a City Life billboard reads “You’re homeless? Come on in!”. Photo by: Georg Wendt/picture-alliance/dpa/AP Images

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3 Comments
  1. Jeff says

    Another fine example of better out of home creative outside of the US, we love to see it!

  2. It will be of interest if anyone adopts a similar format in the US.

  3. adam hollander says

    Much needed in California!

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