WCBI-TV Acquires 2 Premier Digital Outdoor Faces in Mississippi
republished sponsored content by Kalil & Co., Inc.
WCBI-TV has acquired 2 Premier Digital Outdoor Faces in Mississippi
WCBI-TV has been committed to the Columbus-Tupelo DMA for well over 60 years and this acquisition is in line with its strategy to leverage assets across multiple media platforms.
Kalil & Co, Inc. was able to capitalize on our 50+ years in media M&A business to find synergies amongst out-of-home, television, radio and digital platforms. As such, when presented with the opportunity, WCBI-TV saw the cross-promotion benefits, expanding the reach and frequency of their clients’ messages. When we were approached by the sellers, the limited OOH inventory in the area was motivating for a number of potential buyers. WCBI-TV stood out quickly and was able to move efficiently to closing.
Kalil & Co., Inc. acted as exclusive broker in this transaction and assisted in the negotiations.
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