Vistar Media and Vibenomics Partner for First Programmatic Audio Out-of-Home Offering
Vistar Media and Vibenomics Partner for First
Programmatic Audio Out-of-Home Offering
Audio advertising tailored specifically for in-store retail environments can now be purchased on the largest programmatic OOH exchange
NYC – Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announced its partnership with Vistar Media, the leading global provider of software for digital out-of-home (DOOH).
The partnership marks the first time that advertisers will have the ability to purchase audio-only inventory — combining licensed, background-music playlists, paid commercial spots, or brand messaging — on an OOH exchange. Now, advertisers can further impact immediate purchase decisions by reaching shoppers directly through a unique auditory experience at points-of-sale inside thousands of retail locations. In turn, participating brick-and-mortar retail businesses can increase sales, participate in a revenue share program, and enhance the customer experience.
“Vistar Media is a pioneer and leader in the programmatic OOH space,” said Brent Oakley, co-founder and CEO at Vibenomics. “Together, we are opening up access to this growing channel, while utilizing Vistar Media’s experience in building a vast exchange across some of the largest place-based venues in the world. This partnership is so unique because no other SSP could handle both the nuances of out-of-home and provide access to real demand at that level.”
Through a single integration with Vistar’s API, Vibenomics has access to Vistar’s supply-side platform (SSP), as well as Vistar’s ad server, to handle delivery and scheduling of their own ad placements and content. Vibenomics selected Vistar as their ad serving & programmatic software provider because of Vistar’s expertise in handling the nuances of location-based OOH and digital programmatic.
“Vistar chose to partner with Vibenomics and to embrace audio out-of-home because it provides our marketers with the ability to reach a consumer near the point-of-purchase in a retail environment,” said Michael Provenzano, CEO and co-founder, Vistar Media. “Our customers are already doing that with screens in retail locations, and audio-out-of-home is a perfect extension of those strategies. Our partnership with Vibenomics creates not only a new category of DOOH, but also indicates a bright future of advertising overall.”
About Vistar Media
Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, the United Kingdom and Australia.
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 100 advertisers in more than 4,000 locations across 48 states, reaching over 150 million people.