Vistar Launches Vistar Academy —Certification Program for Programmatic DOOH
Foundations of Digital Out-of-Home
Vistar Media Launches Certification Program
to Accelerate Industry-Wide Mastery of Programmatic Digital Out-of-Home Advertising
New York, NY | Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” This certification is designed to empower agency and brand marketing teams, in addition to media owners, with the knowledge and expertise needed to effectively conceive, produce and run programmatic DOOH advertising campaigns.
“The Accelerate certification program provides advertising practitioners with a comprehensive curriculum covering the fundamentals and benefits of DOOH advertising, as well as key innovations brought about by programmatic technology,” said Leslie Lee, SVP of Marketing at Vistar Media. “With interactive training, reviews of essential tools, valuable tips and best practices, participants gain the confidence and skills to manage programmatic DOOH campaigns, and to effectively plan for DOOH as part of omnichannel campaign strategies.”
Vistar Academy’s new program will accelerate participants’ knowledge of DOOH through sessions covering the fundamentals and benefits of the channel:
- Explore the foundations of programmatic technology and its role in innovating the out-of-home industry
- Navigate the roles and responsibilities of buyers and sellers in the programmatic OOH ecosystem
- Understand targeting strategies, including audiences, triggers and points of interest (POIs)
- Master the data landscape by unraveling data sources, impression mechanics and the importance of targeting and measurement in DOOH
- Receive comprehensive insights into DOOH creatives, including dynamic creative, transcoding, approvals, best practices and more
- Leave with real-world tools and best practices for success in the programmatic world
Upon completion of the program, attendees will receive an official certification, denoting their mastery of the channel and enhancing their competitive edge. Vistar Academy also offers certifications for existing customers using the DSP and SSP systems.
Learn more about Vistar Academy’s Accelerate certification program.
About Vistar Media
Vistar Media is the leading global provider of programmatic technology for digital out-of-home (DOOH). With a mission of enhancing every OOH transaction with automation, data and measurement, Vistar has established the most comprehensive marketplace for programmatic out-of-home transactions via a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP). Vistar also offers core infrastructure software for media owner networks, via the Vistar Ad Server and device and content management platform (Cortex). For more information, visit www.vistarmedia.com