UM and BMW at DPAA Summit Preview
BMW of North America
A Preview of the DPAA Video Everywhere Summit – Deidre Smalls Landau, US CMO & Global Head of Culture, UM and Janneidy Velaszquez, Sr. Diversity Marketing & Campaign Specialist, BMW of North America
Marketers and agencies talk about DEI when it comes to hiring and retaining talent. What’s not talked about is how you can take a DEI lens to data. Algorithms are core to how marketers understand consumers – and how consumers make purchasing and lifestyle decisions. Marketers and advertisers, are responsible for how we leverage algorithms to find and target audiences, how inclusive and diverse we are with our media and creative, and how we ultimately drive successful brand engagement with consumers. In this fireside chat, entitled Futureproofing Business Through Algorithm Equity, UM and BMW explore how equity-balanced inclusion in data analysis and algorithm equity yields a strategic roadmap that can Futureproof brands’ businesses.
Landau is an award-winning advertising executive who has been at the forefront of the industry for more than 20 years. As the U.S. Chief Marketing Officer & Global Head of Culture for UM, overseeing internal and external branding, platforms and initiatives that help shape UM as the agency that clients want to work with and people want to work for. In her role, Deidre ensures that Diversity, Equity & Belonging (DEB) is at the core of the agency’s business and branding, and works with client teams to integrate multicultural data and insights into UM’s planning process. For more insights, information and registration for the DPAA Summit, go to https://videoeverywheresummit.com
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