Uber Launches New Self-Serve Out-Of-Home (OOH) Cartop Advertising

Uber’s advertising business revenue run-rate exceeds $500 million

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Apr 10, 2023

Uber Launches New Self-Serve Out-Of-Home (OOH) Cartop Advertising
For Small Businesses in Localized Markets

New platform broadens access to the business-building power of Uber
to local real estate, insurance, independent restaurants and other small businesses

Uber’s advertising division today announced the launch of a new self-serve platform for Cartops advertising, giving small- and medium-sized businesses the ability to activate highly-visible outdoor advertising campaigns in a dynamic and cost-effective way. The new offering is live in seven U.S. markets including Boston, New York, Chicago, Los Angeles, Phoenix, Atlanta and Dallas across more than 3,500 cartops.

Uber’s OOH advertising offerings have been available since 2020. The new self-service platform extends access to the business-building power of Uber’s advertising capabilities to small- and medium-sized independent and regional businesses, giving marketers in these seven metro areas tools to create, target and track their campaign’s progress in an easy-to-use interface. The self-serve platform, Uber’s latest service to help local and independent businesses, offers advertisers a way to quickly turn creative on and off, or to swap out ads, giving advertisers flexibility, control and an always-on advertising solution.

“By making cartop advertising more accessible, we’re able to provide small, local businesses, as well as entrepreneurial industries like real estate and insurance with the opportunity to reach audiences in the proximity of the Uber vehicle and on the street level,” said Brett Baker, General Manager, Uber Cartops advertising.

Extending Uber’s Cartops advertising offering to local businesses builds on what has already proven to be an effective marketing vehicle for national advertisers. As part of a co-branded campaign UberEats and a national QSR partner targeted basketball fans and category buyers in seven major metros; those exposed to the Cartops were 75% (74.6%) more likely to take action within UberEats app and 28% (27.66%) more likely to visit a brick-and-mortar location”

Uber’s advertising business continues to scale, with a revenue run-rate exceeding $500 million.

About Uber

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 37 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.