Tough OOH News Today

Northern California Fire is Devastating to OOH

Last night we had a very riveting and important call. One of our long time friends in the Industry, Lynn Terlaga, phoned to share what was going on in Northern California. We saw the news and knew there were fires raging in California. We heard about Miley Cyrus’s  mansion and Neil Young’s home burning to the ground, but that was in Southern California and Malibu area. What we did not know until last evening’s call, was the devastation of the third and most deadliest of the California fires going on at the same time is the Northern California ‘Camp Fire.’

Here is the thing, Lynn, who is Director of Sales & Marketing at Stott Outdoor, shared there are 9 people/employees at Stott Outdoor Advertising,  9 families in our OOH community, who lost their homes and have been displaced who live in the Northern California / Paradise area.  They were in shelters last night. Homeless, with tough days ahead.  ‘Camp Fire’ is the most destructive fire in state history and one of the deadliest. This blaze has virtually burned the town of Paradise to the ground, destroying thousands of homes and structures. Some 228 people are unaccounted for.  At least 42 people have died in what is called the ‘Camp Fire.’

The Stott 9 are not famous or wealthy. They are not OOH owners or managers. The nine who lost everything, are everyday OOH professionals who work the 8 to 5, everyday, grinding out a living like most of us in Outdoor Advertising.

The nine who lost everything, are everyday OOH professionals who work the 8 to 5 everyday grinding out a living like most of you who read OOH Today.

The 9 OOH employees of Stott Outdoor need help.  Many are local who grew up and stayed in their home town of Paradise, California. Their homes and belongings are ashes. Their immediate family, parents and siblings lost their homes as well. They have no one to turn to.  Let’s help them. Collectively we can ease their pain.

Our message is simple. Please take a few minutes and a few dollars to donate to help the employees of Stott Outdoor Advertising get their lives back together.  If you are reading this, please send $10 or $20 dollars. More is appreciated but if the 1500+ of you who read OOHToday each day, send in a minimum of $20 dollars,  that is $30,000 which helps them get back on their feet.

Please send a few dollars to donate to help the employees of
Stott Outdoor get their lives back together.

Here is a Go Fund Me account set up for the effected employees of Stott Outdoor Advertising.
Jim, Lynn and Stott have contributed out of their own personal funds to help. They need more.

Please give whatever you can.

https://www.gofundme.com/displaced-norcal-ooh-employees

Please share this with colleagues and ask them to help out.  It’s too early for anyone to get their head around what is next.  The future is full of questions and as much as all of us live and breathe OOH, this day and many to follow, they need our help.

We typically like to have a minimum of two to four posts each day. Today, just this one story.
Today, nothing else matters, but our billboard family in Northern California.  Please donate.

Bill Board
Brent Baer
OOH Today

Latest news from CNN• Camp Fire: More than 52,000 have been evacuated and 1,385 are in shelters due to the Camp Fire. It has scorched more than 117,000 acres of Northern California, and destroyed more than 7,000 structures, including 6,453 single-family residences.  As of Monday night, it was about 30% contained.

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