Top OOH Spenders By DMA: Pittsburgh
GeekOUT Fast Fact Friday
Throughout these unprecedented times, Geopath is working diligently to provide as much data as possible to support the OOH industry and our members.
For today’s Fast Fact Friday, we wanted to continue our trend of analyzing the top OOH spenders in specific DMAs. The data is sourced from Kantar and covers the OOH ad spend from January to March of 2020.
Let’s look at the Pittsburgh DMA, which is the twenty-fourth largest market in the US, and is currently in the process of reopening.
A breakdown of OOH spending in 2020 shows that the top industry advertising in OOH within the Pittsburgh DMA is “Insurance and Real Estate.” Companies in this industry take up four of the top five spots in the market, with Upper Peninsula Health Plan, Blue Cross & Blue Shield, Allstate, and UPMC holding the first, second, fourth, and fifth spots respectively.
Also, interesting to note, the Pennsylvania State Lottery holds the third spot on the OOH spender list, and Facebook is staying consistent in buying OOH across the country, taking the eighth spot. As mentioned in a previous Friday Fast Fact, Facebook is the largest OOH spender among digital companies nationwide.
Take a look at the image below for the full list of top OOH spenders in Pittsburgh, or access the report for other DMAs, by clicking here.
Last month, we used some of the resources available to Geopath members to compile a report analyzing the top OOH spenders in each of the top 100 DMAs around the country. The full report is available to all Geopath members via our geekOUT Library, and can be accessed by logging in with your current Geopath credentials.
For more information about the top OOH advertisers in your market, or any additional research resources, please feel free to reach out to your friends at Geopath via geekOUT@geopath.org
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