Coming Soon —’The Biggest Ever Global OOH Marketing Campaign of All Time’
WOO Appoints New Commercial Arts
World Out of Home Organization Appoints
New Commercial Arts for Biggest ever Out of Home Global Marketing Campaign
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch.
The campaign will run on OOH sites donated by media owners in countries worldwide. It will be the biggest OOH campaign of all time, with support from national OOH associations and specialist OOH agencies as well as the multiple OOH media owners, all working in concert.
It will be the biggest OOH campaign of all time
WOO President Tom Goddard says: This appointment and the massive campaign to come, marks an important milestone for global Out of Home. It shows the industry coming together to lead the advertising recovery from Covid-19 by showing a united and trusted global medium at its best and most effective, at a time when other major media channels are not providing safe platforms for Global Brands.
“We’re delighted to have appointed New Commercial Arts, an exciting new agency with a tremendous pedigree, as our first advertising agency and we are delighted with the initial work they have produced, which will run in July and September.”
New Commercial Arts CEO James Murphy says: This is a tremendous win for the agency, our first piece of international business and one for a global medium we love. We all grew up inspired by great posters and it’s a tremendous honor and responsibility to be charged with helping to return OOH to center stage for consumers and advertisers.”
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India as well as OOH associations, the OAAA in the US and Alooh from Latin America. More information is available at www.worldooh.org
New Commercial Arts
New Commercial Arts is a communications agency formed in May 2020. Its founders are James Murphy and David Golding, co-founders of adam&eveDDB, now the UK’s biggest ad agency and twice Cannes Lions Agency of the Year, Ian Heartfield, former chief creative officer of BBH London and Rob Curran. former global head of customer experience at Wunderman Thompson.