This DOOH Billboard Serves as Live Concert Stage
Allows entertainers to perform from “within” the video wall
Post Malone Inaugurates New TSX Stage in Times Square
NEW YORK—American music superstar Post Malone became the first entertainer to perform at TSX Broadway’s game-hanging venue during a surprise pop-up concert in the heart of Times Square. On an otherwise ordinary mid-July afternoon, thousands of spectators converged in the Crossroads of the World to watch the musical artist hype his upcoming album Austin from a stage 30 feet above 47th Street.
The elevated stage is built into the massive LED video mega-spectacular, allowing for a first-of-its-kind grand entrance as the giant 86,000-lb doors swung open to reveal Malone, guitar in hand. Real estate investment firms L&L Holding Company, Fortress Investment Group and Maefield Development, alongside professional audio-video consultant Sensory Interactive, selected SNA Displays to provide all of the development’s video display technology and supporting system.
“We are thrilled to unveil the TSX stage with an exceptional artist like Post Malone,” TSX Entertainment co-CEO Nick Holmstén stated. “This iconic moment not only marks the beginning of a new era for live performance in Times Square but also showcases our commitment to providing unique and unforgettable experiences for fans around the world.”
TSX Broadway’s 18,000-square-foot main screen wraps around the skyscraper at the southeast corner of 7th Avenue and 47th Street directly across from Times Square’s iconic Red Steps. At nine stories tall, the mega-spectacular display system, built from SNA Displays’ EMPIRE™ Exterior LED display technology, employs an 8 mm pixel pitch with a resolution of 3,480 x 7,440 pixels. Processing approximately 25 million pixels, the main screen is the highest-resolution display in the history of Times Square. The suspended, 4,000-square-foot stage is cantilevered 30 feet above grade and complemented by
custom-engineered and fabricated LED doors by Show Canada Industries that swing inward on hydraulic hinges. This setup allows entertainers to perform from “within” the video wall. With 8K Ultra-HD processing, the video display system was built to accommodate the next generation of video and broadcast media content.
TSX Broadway is one of several high-profile installations for SNA Displays in the Times Square market. SNA Displays also manufactured and installed the wrap-around LED mega-spectacular next door at 20 Times Square. Another major first-time event for TSX Broadway took place in February of this year, when the National Football League’s biggest game of the year was broadcast live on the LED mega-spectacular.
About SNA Displays
SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.