In celebration of Earth Day, Unibail-Rodamco-Westfield (URW), the premier global developer and operator of Westfield shopping centers in the U.S., announced their newest digital franchise, EVER GREEN. EVER GREEN is an actionable video content segment featured on The Westfield Network and is designed to highlight brands’ sustainability efforts.
“EVER GREEN was created with our brand partners and consumers in mind. We understand how important sustainability is to so many and wanted to develop a platform dedicated to raising awareness for these causes,” said Loren Miller, SVP, US Media & Strategic Partnerships, URW. “EVER GREEN allows brands to tap into our audience and provides an additional platform to amplify their sustainability messaging and drive greater awareness for and engagement with their corporate responsibility initiatives.”
When brands like H&M commit to working with URW on content programs like EVER GREEN, they can expect a seamless, turnkey process. This includes end-to-end production of video assets that highlight their sustainability messaging, complete with a call-to-action (CTA) that encourages audiences to engage with the content directly. From there, this creative is showcased across the full media network, ensuring that the brand’s messaging reaches audiences directly and can also be shared on social media.
“This initiative is especially important to us because it aligns with URW’s broader commitments to environmental sustainability and our Better Places 2030 strategy. While Earth Day is a timely reason to celebrate this program, we want to acknowledge the work that brands are doing all year round. EVER GREEN provides that opportunity to showcase their sustainability efforts continuously throughout the year,” continued Miller.
EVER GREEN officially launched on Earth Day, April 22st, and can be seen on The Westfield Network throughout the company’s U.S. portfolio of landmark destinations.
Launched in 2017, The Westfield Network is one of the largest digital out-of-home networks in the U.S. that features real-time capture of consumer engagement and demographics. It provides meaningful analytics to optimize advertising content, making it more relevant and engaging for the customers in proximity to a screen at any given time.
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is the premier global developer and operator of Flagship Destinations, with a portfolio valued at €54.5 Bn as at December 31, 2021, of which 86% in retail, 6% in offices, 5% in convention & exhibition venues and 2% in services. Currently, the Group owns and operates 85 shopping centres, including 53 Flagships in the most dynamic cities in Europe and the United States. Present on two continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers.
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