A Little Corona Humor —Corona Treated Billboard Vinyl
Socially distance your body but not your mind —this is a funny inside OOH story from api
The Safety of Corona Treated Billboard Vinyl
by Robert Arnold, President at Associated Posters, Inc (api)
‘socially distance your body but not your mind’
In this time of uncertainty, there is a lot of miss information. Some intentional and some unintentional. This is a story of an unintentional assumption by a supplier of mine who is new to the print industry.
A sales rep for one of my material manufacturers, called to inform me that I had nothing to worry about. They were taking precautions to ensure that my material was virus free. He then stated, “You do know your material is Corona Treated.” I almost dropped the phone laughing thinking this was a joke. But there was no laughter on the other end. I responded, “Are you serious? Are you talking about the virus? You do know that Corona Treated has nothing to do with the virus…….right?”. Silence on the other end. I could tell that I had crushed his new found fact about his material. I informed him that corona treatment means that the vinyl or pe substrate has been treated to change the surface energy to allow for ink to adhere. Silence again. Then an “oh”. Then a “Well I need to consult my team. Have a nice day.”
Fact. All Vinyl and PE are corona treated from the factory
Fiction. Corona treated does not mean it has been treated for the Coronavirus
Definition of Corona Treatment from Wikipedia
Corona treatment is a surface modification technique that uses a low temperature corona discharge plasma to impart changes in the properties of a surface……Materials such as plastics, cloth, or paper may be passed through the corona plasma curtain in order to change the surface energy of the material.
Moral of the story, stop and think. Misinformation is not always intentional but is always harmful. Look at the facts. Consult multiple credible sources. Socially distance your body but not your mind. Stay smart and stay safe.
Robert Arnold
President at Associated Posters, Inc.
Greensboro/Winston-Salem, North Carolina Area
robert@associatedposters.com
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