The Launch of OOH Capital —Stephen Freitas Newest Partner— Out to Boost the Global Out of Home Industry
The Launch of OOH Capital —Stephen Freitas Newest Partner
Recently retired from OAAA but never being one to slow-down, Stephen Freitas shares with
OOH Today the launch of OOH Capital. The new advisory and consultancy service, is set-up to fill a perceived gap in the market and one which the partnership believes has the potential to deliver tangible benefits to all stakeholders across the global OOH Industry. We don’t say this often, we recommend a look at the OOH Capital website. It is very impressive. The formal release is below.
OOH Capital Sets Out to Boost the Global
Out of Home Industry
Washington, DC – A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation.
Headed by former Ocean Outdoor chairman Tom Goddard, the group also includes former Posterscope global CEO Annie Rickard, Posterscope’s former global insight director David Gordon and former Iberia CEO Carlos Viladevall, former Clear Channel France president Philippe Baudillon and Richard Sunderland, founder and CEO of strategy company Heavenly. All are based in Europe.
The latest partner to join is Stephen Freitas, the highly regarded former CMO of the Out of Home Advertising Association of America (OAAA). Freitas is based in Washington DC.
Tom Goddard is also president of global OOH trade body the World Out of Home Organization.
OOH Capital will advise OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape. It will operate globally, and services will also include specialist advice on mergers and acquisitions, OOH digitization strategy and implementation for governments, local authorities and cities and planning for real estate owners wishing to expand their portfolios.
Additionally, OOH Capital will advise brand owners and technology companies on the best ways to increase their revenues from OOH, now accounting for around seven per cent of the $600 billion worldwide advertising market.
“The advertising world is full of people offering advice however, this is the first time a dedicated client-focused specialist OOH advisory service, with the experience and ability to take a truly global, holistic view
OOH Capital chairman Goddard says: “The advertising world is full of people offering advice however, this is the first time a dedicated client-focused specialist OOH advisory service, with the experience and ability to take a truly global, holistic view, has been formed. I am very proud to be working with a rich blend of senior partners, with impeccable credentials, all of whom have proven track records in their field.”
Managing Partner Rickard says: “Digitization of Out of Home means that big decisions, often worth billions of dollars, need to be made by all stakeholders. OOH Capital is ideally placed to ensure that stakeholders realize an attractive return on these huge investments.”
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About OOH Capital
OOH Capital is the complete Out Of Home consultancy for a time when technology is transforming Out Of Home media at a seismic pace. At OOH Capital, we help our clients, from cities and municipalities to brands and businesses, realize value from the limitless potential of Out Of Home media. Our partners’ experience covers 75 countries, 165 cities and 48 companies so we are well-equipped to advise on a global scale. We are comprehensive in capability, international in reach and extensive in expertise. From assessment and evaluation, through to strategy, deployment and delivery, OOH Capital is the complete partner.
Out Of Home Capital Limited. Registered office: Lancaster Suite, Kings Head House,15 London Road, Beaconsfield, Bucks HP9 2HN Visit http://www.oohcapital.com