The BSV Group Powers Launch of JCDecaux Icon Site
- JCDecaux ICON is one of the largest digital large format billboards in the Southern Hemisphere, located at St Kilda Junction, Melbourne
- 7535 sq ft of LED displays were supplied and installed by the BSV Digital Displays Australian division
BSV Digital Displays, is thrilled to announce its pivotal role in the launch of the JCDecaux ICON, one of the largest Digital Large Format screens in the Southern Hemisphere. Located at Melbourne’s bustling St Kilda Junction, this landmark installation features cutting-edge digital screens supplied and installed by the Australian Big Screen Video division, marking a significant milestone in digital outdoor advertising.
The JCDecaux ICON, integrated into the facade of luxury apartment buildings, comprises four massive digital screens, offering unprecedented visibility and engagement thanks to its strategic positioning at one of Melbourne’s busiest five-way intersections. This high-impact site is expected to reach over half a million people each fortnight1.
Paul Ellery, CEO of The BSV Group, expressed his enthusiasm for the project: “We are proud to partner with JCDecaux Australia in transforming Melbourne’s skyline with the JCDecaux ICON. This project not only showcases the capabilities of our technology but also sets a new benchmark for digital outdoor media globally. Our involvement in this landmark project reaffirms our position as the market leader in digital displays. We’re exceptionally proud to see our screens play a crucial role in redefining out-of-home impact.”
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