OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Cannes Outdoor Shortlist Announced
Cannes Lions released the outdoor shortlist on Saturday, featuring a long list of heavyweight brands such as British Airways, Burger King, Coca-Cola, Coors Light, Doordash, Heineken, Heinz, IKEA, KFC France, KIA, Lacoste, McDonald’s, Meta, Netflix, Nike, Pepsico, UBER, and more.
View the shortlist on Campaign Brief.
OOH Takes Center Stage at Cannes Lions
OAAA President Anna Bager shares how Cannes Lions has evolved into a vital marketplace for networking, innovation, and collaboration. “Cannes […] is a necessary platform for recognizing creative excellence, inspiring creativity, and showcasing the transformative power of advertising, most especially OOH.”
Read the full story in The Drum.
Ben & Jerry’s New Campaign Calls for More Activists
Ben & Jerry’s has launched its first ad campaign in nearly a decade, calling for “Some Motherchunkin’ Change!” The campaign will run via online and social platforms in the U.S. and select global markets through 2024 with OOH elements in New York and Los Angeles.
Read the full story in Marketing Dive.
How OOH is Captivating Summer Travelers
As highways and airports start to see the summer surge, Clear Channel SVP and Executive Creative Director Mike McGraw his favorite brands that are leveraging OOH’s creative canvas to tell their stories this summer.
Read the full story on The Drum.
DNC Launches Milwaukee Billboards
The DNC is running 10 billboards in the Milwaukee area spotlighting former President Trump’s alleged remarks calling Milwaukee a “horrible city.” The Trump campaign quickly clarified that Trump meant the crime in Milwaukee is horrible, not the city itself.
Ahead of RNC, billboards in Milwaukee display Trump’s comments about city | Click on the image to read the full story https://t.co/HmyFoXlUnq
— WISN 12 NEWS (@WISN12News) June 15, 2024
Read the full story in The Hill.
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