The Best Billboard I Saw Today

Hinge is taking its dating advice to the streets with these mobile billboards, courtesy of Do It Outdoors Media, proving that sometimes the biggest obstacle to finding a match is simply getting off the app-less sidelines. With lines like “the prophecy is true” and “you bark at people,” the campaign turns oddly specific dating-app confessions into highly relatable real-world conversation starters. Because dating apps only work if you’re actually on them—and apparently, Hinge is willing to follow you until you are.

Hinge – Do It Outdoors Media