OUTFRONT Names Mariano Jeger Chief Creative Officer of IRL Studios

Mariano Jeger Appointed as Chief Creative Officer

OUTFRONT Media today announced the appointment of Mariano Jeger as Chief Creative Officer of IRL Studios, a newly unified practice bringing together the company’s Creative Studios and XLabs teams into one offering for brands. Jeger reports to Stacy Minero, Chief Marketing & Experience Officer, and begins in the role today.

IRL Studios combines OUTFRONT’s creative capability with its innovation and emerging technology work, giving brands a single team for ideas that run across the company’s physical and digital canvases. Jeger will lead the integration of the two groups and set the creative standard for work across the portfolio.

“Mariano has spent his career making ideas work in the places people actually are,” said Stacy Minero, Chief Marketing & Experience Officer at OUTFRONT. “He knows how to build the technology behind an idea and how to lead the teams that make it. Bringing Creative Studios and XLabs together under one leader means brands get one team, one standard, and a much shorter distance between an idea and real life.”

Jeger joins from Droga5, where he delivered award-winning work for global brands. Earlier in his career he spent time at R/GA, developing technology-led ideas and experiences. Across his career he has led global, regional, and local campaigns for brands across technology, automotive, entertainment, and consumer goods, and his work has been recognized with more than 350 awards, including Cannes Lions and Effies.

“IRL media is the most technically interesting canvas in advertising right now,” said Jeger. “Screens that respond to what is happening around them. Augmented reality that works at scale. Creative that changes with the weather, the game, the hour, the crowd standing in front of it — a physical medium with a live data layer underneath it. That combination does not exist anywhere else, and there is an enormous amount still to build. That is why I am here.”

“The next decade of creative innovation happens in the real world,” said Nick Brien, Chief Executive Officer of OUTFRONT. “Mariano is how we build it.”

In the role, Jeger will drive integration across OUTFRONT’s creative and innovation functions, support both enterprise brands and commercial clients, raise the quality and consistency of creative across the company’s canvases, and advance the creative technology behind client solutions. He will also partner closely with the company’s Brand Solutions teams to embed IRL media more deeply within omnichannel plans. Jeger is based in New York.

OUTFRONT Media – Mariano Jeger