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Texas Tourism Brought to Life Through AR

Lightbox Offers Immersive Trip Builder and 360° Experience

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Lightbox, a leader in digital out-of-home video, has partnered with Travel Texas to drive tourism to the Lone Star State through a custom augmented reality (AR) experience.

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Activated from Lightbox’s nationwide digital video screens, audiences are “stepping into Texas” by entering virtual portals that immerse them in various real-world destinations via 360° sights and sounds – from mouth-watering BBQ joints, to vast caverns, to breathtaking mountain vistas.

The campaign is currently live in malls across the U.S., prompting users to scan an on-screen QR code with their mobile devices to activate the experience. From there, users personalize their itineraries through a trip builder stage before placing portals in their in-person environments. After tapping to enter, users are transported to their selected locales with options to learn more or share to social platforms.

Lightbox Studios custom-built the experience by capturing and editing 360° footage from over a dozen Texas locations, constructing a multi-layered questionnaire, producing voice-over, designing 3D assets, and wrapping it all within a bespoke web app geared toward user engagement and social amplification.

Digital out-of-home companies, like Lightbox, are leveraging AR to converge digital and physical spaces for consumers in high-traffic settings. The resulting products bring brand messaging in physical environments to life on digital devices to expand storytelling, enhance discovery, and drive engagement – all from a simple scan.

About Lightbox
Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with millions of consumers in the real world. The premium video network offers national scale with hyper-local execution via 8,500 can’t-miss screens in shopping destinations, WeWork locations, and city street window fronts across North America.

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2 Comments
  1. […] Texas Tourism Brought to Life Through AR […]

  2. […] pronouncing mall traffic as dead in last Sunday’s commentary—OOH Today Weekend Update—Texas Tourism Brought to Life Through AR —Lightbox’s CMO, Heawon Yoo, responded to our challenge regarding the traffic in shopping […]

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