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OOH Impressions

OOH They Said It Today – John Miller

Lamar's John Miller joins OOH TODAY‘s growing roster of experts sharing their insights on out-of-home.

Screenverse's Adam Malone shares his take on pDOOH, OOH impressions and honesty.

The top spenders are split between four industries: insurance, government, financial, and media

"I can just hear them chanting, "Nobody sees outdoor posters"---just as they did in days

Spend is 2-3x more per impression for digital out-of-home than digital display and

Committee aims to align OOH Impressions with impressions of other major media channels

easier now more than ever as the advancements in technology have allowed advertisers to measure the effectiveness…

I'm embarrassed for them."

the common currency used

Impressions Miss Piggy, Jack Nicholson, George Bush, Yogi Bear, Johnny Cash and