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Top 10 OOH Spenders in Cleveland —27 Operators

Geopath —GeekOUT Fast Fact Friday

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Liquid Outdoor

 

Geopath Market Spotlight – Cleveland-Akron DMA

GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s check out a market we last highlighted in August of 2020. The nineteenth largest DMA in the country, Cleveland-Akron, OH.

Geopath has compiled OOH advertising spend data for Q1 of 2021 sourced from Kantar for the DMA, as well infographics for this and all 200+ DMAs across the country. These insights, along with many more, are available to Geopath members in our GeekOUT Library.

First, let’s look at who is spending in OOH within the DMA for Q1 of 2021.

The top spenders are split between four industries: insurance, government, financial, and media. The financial and insurance sectors have the most representation within the top ten, with three organizations representing each industry, respectively.

Additionally, it’s interesting to note that Allstate is the top spender within the market for Q1, holding the top position above its competitor, Geico. As mentioned in previous Fast Facts, Geico was the leading OOH spender across the top markets in 2020. Allstate, however, has since taken that title for Q1 of 2021. With both companies among the top three OOH spenders for January through March, they are surely seeing the value OOH has in reaching their target audiences across the market.

According to Geopath Insights, there are over 7,900 spots measured by Geopath within the Cleveland-Akron DMA, which generate more than 400 million impressions each week! With a population of 3.9 million, and one-third of all commuting trips within the DMA taking 30 minutes or more, it isn’t surprising that advertisers are taking advantage of OOH in the Cleveland-Akron area, reaching local audiences while they move about their day.

For more insights on the Cleveland DMA, please see our new 2021 DMA infographic below.

Both the OOH spending reports, and DMA Infographics can be accessed by Geopath members in our geekOUT Library. If you are not currently a Geopath member, please reach out to us on geekout@geopath.org to find out how you can access this information.

 

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