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Super-Heavyweight Speaker line-up Continues for the World Out of Home Organization’s Global Congress

Toronto from May 25-27

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Kinetic global CEO Kaplan joins heavyweight speaker line-up for Toronto 2022
—including cutting-edge audience measurement from Australia and the WFA view on sustainability.

Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined a super-heavyweight speaker line-up for the World Out of Home Organization’s Global Congress in Toronto from May 25-27.

Kaplan, an expert on digital media, who helped build a global ad network at Adconion (now Amobee), led Global Client and Agency Development for Yahoo, and spearheaded global monetization for King Digital Entertainment, a division of Activision, before joining WPP-owned Kinetic, the world’s largest specialist Out of Home media agency.

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Kinetic has 22 offices in 13 countries plus a network of affiliates, serving hundreds of agencies and brands worldwide. Kaplan brings unrivalled knowledge of the march of digitization in today’s media world and OOH’s convergence.Sustainability is also an issue of growing importance for the whole media world and especially OOH with its global footprint. Rob Debrow, The World Federation of Advertisers (WFA) Marketing Services Lead, who heads its important Planet Pledge initiative, will outline the increasing emphasis that brands are placing on media owners and agencies to operate appropriate sustainably policies. The WFA represents the world’s leading advertisers, accounting for 90% of global ad spend.

Audience Measurement will be a key theme of Toronto 2022 with Gideon Adey and Neil Eddleston presenting WOO’s updated global guidelines, which include digital measurement. A key contributor to these guidelines is Australia’s Outdoor Media Association (OMA) and OMA CEO Charmaine Moldrich and Grant Guesdon, who heads Australia’s MOVE industry leading measurement system, will outline their recent ground-breaking audience measurement work and its relevance for the OOH industry globally.

WOO President Tom Goddard says: “Digitization, Audience measurement and Sustainability will be three of the key themes at Toronto 2022 and we have been very fortunate in securing ‘Kappy’ Kaplan, Rob Debrow, Charmaine and Grant – all unrivalled experts in their respective fields – to enlighten us.

“Digitization, Audience measurement and Sustainability will be three of the key themes at Toronto 2022

“Their insight, intelligence and experience ensure Toronto 2022 is an unmissable event for everyone who is invested in the future of Out of Home Media.”

“We now have over 30 confirmed industry experts from markets across the globe and we will be revealing further speakers and topics progressively each week.”

CLICK HERE FOR THE CONGRESS PROGRAMME OVERVIEW AND TO REGISTER FOR CONGRESS

For further information: contact Richard Saturley at richard@worldooh.org

About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies  – JCDecaux and Clear Channel – as well as Ströer, Pikasso, Global Outdoor, blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India as well as OOH associations, the OAAA in the US and Alooh from Latin America.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org

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