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Space Cowboys and The Rocket Billboard!

How'd They Do That?

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 THE ROCKET BILLBOARD!

We posted about this fabulous creative story last week.  Just when we think Digital Screens are the only real new bread-winners for Out of Home, a new idea enters the revenue stream for old school OOH.
The Tri-vision. 

Just when we think Digital Screens are the only real new bread-winners for Out of Home, a new idea enters the revenue stream for old school OOH.

Here’s the thing, Tri-visions can be a difficult billboard structure to sell while keeping expenses low.  Obtaining 3 different clients at the same time is not the easiest thing to do.  Costs can get away from you if you are traveling to install for 3 advertisers on three different calendar dates. It is an operations manager’s headache to schedule and work around.  Selling all three flips to one advertiser?  Nearly a dream. Congrats to the sales team(Space Cowboys). On so many levels this is an outstanding sale of space and account for #OOH.

Has anyone else used extensions on a tri-vision to this level of brilliance in their markets? It’s a first in our experience.  If you have a tri-vision in your market, you now have a superior example of a new opportunity to healthy monetization and revitalization of an old OOH canvas.

If you have a tri-vision, you have a superior example of a new opportunity to healthy monetization and revitalization of an old OOH canvas.

The great idea is the ‘Rocket Extension’ designed into the billboard. Before we share, thanks to OUTFRONT for the play by-play below, it is not too great a leap to predict, this location can be forever known as the ‘The Rocket Billboard’.  Assuming client, Florida Space Coast Office of Tourism (FSCOT) renews, and they would be crazy not too, this is the kind of spectacular OOH which demands attention as traffic drives by.  Further, the billboard becomes a point of landmark geographical reference, better than any lats and longs or even a Google map could ever provide.  Message to client FSCOT;  change the flat surfaces creative often, at least every 4 months. Pony up the dollars.  It will be worth every penny.  Creative of the Billboard Design by OUTFRONT Studios will rise to the challenge in building remarkable messages around the ‘rocket.’
More unsolicited advise to FSCOT: place this ICONIC billboard on your website and include in your map!

this location can be forever known as the ‘The Rocket Billboard’

The devil is in the details in pulling off what is clearly an award-winning OOH message.  Read about the work which went into the Rocket Billboard creation by OUTFRONT Media.

 

How’d They Do That? 


by OUTFRONT Media

Here is the start to finish building of the 3D tri-vision billboard by OUTFRONT Media. 

IGNITION
This project started with a proper discovery meeting with Florida’s Space Coast Office of Tourism. They wanted to purchase all three flips on a tri-vision board. What is normally an unwanted piece of inventory became a landmark within the span of 5 months with the help of a 30 foot rocket and solid collaboration .

ENGINES ON
After the meeting with the client, the concept for the advertising all revolved around the idea of a 30ft rocket prop. This would be the centerpiece of the ads. It started with a sketch of the concept, then was rendered out digitally for proportions and an idea of spacing for the ads that would rotate behind the rocket.
Initial proposed concept.
Digital build out of the rocket.
After brainstorming with our Ops Department, we called Imagine It 3D to see if this
was even possible. They took our idea and started planning. Sent us a 3D rendering
within a couple of days to help pitch the job to the client. Once the client
signed off, all of the real planning started.
WE ARE GO FOR LIFT OFF
The rocket was 29.5 feet tall, 1000-1500 lbs, 7 pieces. LED lighting was set up in the thrusters to light up at night.
The Install
The rocket was 29.5 feet tall, 1000-1500 lbs, 7 pieces. The pieces were loaded at 6AM and the final install was finished at 5PM.
TAKE OFF
The final posting. This is how a potentially overlooked piece of inventory became an unmistakable landmark. A 30ft rocket for a client that took advertising dominance on a  tri-vision board, took collaborative teamwork from sales, creative, and ops.

 

 

 

 

 

 

 

 

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