THE ROCKET BILLBOARD!
We posted about this fabulous creative story last week. Just when we think Digital Screens are the only real new bread-winners for Out of Home, a new idea enters the revenue stream for old school OOH.
Just when we think Digital Screens are the only real new bread-winners for Out of Home, a new idea enters the revenue stream for old school OOH.
Here’s the thing, Tri-visions can be a difficult billboard structure to sell while keeping expenses low. Obtaining 3 different clients at the same time is not the easiest thing to do. Costs can get away from you if you are traveling to install for 3 advertisers on three different calendar dates. It is an operations manager’s headache to schedule and work around. Selling all three flips to one advertiser? Nearly a dream. Congrats to the sales team(Space Cowboys). On so many levels this is an outstanding sale of space and account for #OOH.
Has anyone else used extensions on a tri-vision to this level of brilliance in their markets? It’s a first in our experience. If you have a tri-vision in your market, you now have a superior example of a new opportunity to healthy monetization and revitalization of an old OOH canvas.
If you have a tri-vision, you have a superior example of a new opportunity to healthy monetization and revitalization of an old OOH canvas.
The great idea is the ‘Rocket Extension’ designed into the billboard. Before we share, thanks to OUTFRONT for the play by-play below, it is not too great a leap to predict, this location can be forever known as the ‘The Rocket Billboard’. Assuming client, Florida Space Coast Office of Tourism (FSCOT) renews, and they would be crazy not too, this is the kind of spectacular OOH which demands attention as traffic drives by. Further, the billboard becomes a point of landmark geographical reference, better than any lats and longs or even a Google map could ever provide. Message to client FSCOT; change the flat surfaces creative often, at least every 4 months. Pony up the dollars. It will be worth every penny. Creative of the Billboard Design by OUTFRONT Studios will rise to the challenge in building remarkable messages around the ‘rocket.’
More unsolicited advise to FSCOT: place this ICONIC billboard on your website and include in your map!
this location can be forever known as the ‘The Rocket Billboard’
The devil is in the details in pulling off what is clearly an award-winning OOH message. Read about the work which went into the Rocket Billboard creation by OUTFRONT Media.
How’d They Do That?
by OUTFRONT Media
Here is the start to finish building of the 3D tri-vision billboard by OUTFRONT Media.
Initial proposed concept.
Digital build out of the rocket.
WE ARE GO FOR LIFT OFF