Magnum: The Shape of Ice Cream
Unilever ice-cream brand, Magnum, through agency Lola MullenLowe, is running an Out of Home campaign in London, then moving to other Magnum markets Paris, Rome, Madrid and Barcelona this summer. The design is by illustrator Thomas Danthony. His series of posters are shown below in art form. We only found photos of 2 actual OOH units on the street.
The art is outstanding! Note one of the locations looks like a pretty dodgy area. It’s a countering message to the stated “motivation behind the OOH Campaign” of elegance and elevation of brand. Too bad. Fortunately, it does not deter from the brilliance of the creative.
The creative director’s comments below.
Tomás Ostiglia, global creative director for Magnum, “When marketers recognize talented artists, brands benefit and the industry is elevated. That was our motivation behind this outdoor campaign for Magnum. A way to continue building in the territory of pleasure, speaking in a simple, mature way. The pieces are elegant and on par with a leading brand such as Magnum which continually expresses itself far from the stereotypes of the category.”
Be sure to view the 7 second video of designs which are elegant, classic, and ripe for Instagram.
Great creative! Click below for AdAge story and video⇒ MAGNUM PLAYS WITH THE SHAPE OF ICE-CREAM IN THESE STRIKING OUTDOOR ADS
- Credits
- Agency:
- Lola MullenLowe
- Client:
- Magnum
- Global Brand Vice President:
- Julien Barraux
- Senior Global Marketing Director:
- Neil Gledhil
- Global Brand Manager:
- Gregory Lecomte
- Chief Creative Officer:
- Chacho Puebla
- Executive Creative Director:
- Pancho Cassis
- Creative Director:
- Tomás Ostiglia
- Head of Art:
- Fabio Brigido
- Copywriter:
- André Toledo
- Copywriter:
- Tomás Ostiglia
- Art Director:
- Diego Limberti
- Illustrator:
- Thomas Danthony
- Head of PR:
- Sarah Okrent
- Global Business Director:
- Tom Elliston
- Account Director:
- Tom Elliston
- Account Executive:
- Oscar Fernandez-Baca
- Agency Producer:
- César Baciero
- Agency Producer:
- Sebastián Arce
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