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Silhouettes for a Stylish, Classic Outdoor Campaign

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Magnum: The Shape of Ice Cream

Unilever ice-cream brand, Magnum, through agency Lola MullenLowe, is running an Out of Home campaign in London, then moving to other Magnum markets Paris, Rome, Madrid and Barcelona this summer. The design is by illustrator Thomas Danthony.  His series of posters are shown below in art form.  We only found photos of 2 actual OOH units on the street.

 

 

 

 

 

 

 

The art is outstanding! Note one of the locations looks like a pretty dodgy area. It’s a countering message to the stated “motivation behind the OOH Campaign” of elegance and elevation of brand. Too bad. Fortunately, it does not deter from the brilliance of the creative.

The creative director’s comments below.

Tomás Ostiglia, global creative director for Magnum, “When marketers recognize talented artists, brands benefit and the industry is elevated. That was our motivation behind this outdoor campaign for Magnum. A way to continue building in the territory of pleasure, speaking in a simple, mature way. The pieces are elegant and on par with a leading brand such as Magnum which continually expresses itself far from the stereotypes of the category.”

Be sure to view the 7 second video of designs which are elegant, classic, and ripe for Instagram.
Great creative!  Click below for AdAge story and video⇒ MAGNUM PLAYS WITH THE SHAPE OF ICE-CREAM IN THESE STRIKING OUTDOOR ADS

Credits
Agency:
Lola MullenLowe
Client:
Magnum
Global Brand Vice President:
Julien Barraux
Senior Global Marketing Director:
Neil Gledhil
Global Brand Manager:
Gregory Lecomte
Chief Creative Officer:
Chacho Puebla
Executive Creative Director:
Pancho Cassis
Creative Director:
Tomás Ostiglia
Head of Art:
Fabio Brigido
Copywriter:
André Toledo
Copywriter:
Tomás Ostiglia
Art Director:
Diego Limberti
Illustrator:
Thomas Danthony
Head of PR:
Sarah Okrent
Global Business Director:
Tom Elliston
Account Director:
Tom Elliston
Account Executive:
Oscar Fernandez-Baca
Agency Producer:
César Baciero
Agency Producer:
Sebastián Arce

 

 

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