It’s Dairy Queen’s Blizzard
Go to the local Dairy Queen order a Blizzard and it should be served to you upside down.
It’s the 30 year marketing tradition to hand the ice cream filled cup across the counter upside down to the customer.
Ogilvy, Panama created the Blizzard Store as an Experiential event at a local mall. A kiosk, built from the ceiling down, was finished completely upside down including acrobats standing in as DQ employees handing out the Blizzard Ice Creams.
See the video below. It explains the building and staffing but more importantly, it shares the data of visitors and social attribution. Be sure to click the enlarge icon for the fuller video experience.