Independent OOH Media Companies
Driving Sales Success with Research and Data
TIME: Wednesday, April 28th, 12:00 PM
The pandemic dramatically changed the marketplace, and the need to be a valued resource to clients and prospects has never been greater. To facilitate a discussion regarding this heightened sense of value revolving around new data solutions and resources, Geopath and the OAAA will host a “Lunch Break” next Wednesday, April 28th at 12:00 PM (ET).
Designed specifically for independent OOH media companies, the session will showcase using marketing research and audience measurement data to drive sales success. In addition to reviewing topline proof points and resource tools, case study solutions will be presented by the local sales executives who executed them. The latest OAAA marketing research will also be discussed, and Geopath’s SVP of Operations, Scott Fiaschetti, will provide an overview of Geopath’s current mobility data and insights on recent commuting patterns.
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