Billups Appoints Cherie Johnson as Business Director; Expands Presence in Boston
Boston, MA — July 11, 2018 — Billups, the leading independent agency in the out-of-home (OOH) industry, today announced the expansion of its Boston office and the appointment of Cherie Johnson as Business Director. With deep experience both in-house and with large agencies, Johnson will lead business development in New England, partnering with Billups media veteran, Erin Kelly, to deliver high impact OOH campaigns for agency and brand clients in the technology space, among other categories.
“We’re thrilled to welcome Cherie as Director, as we continue to build momentum in Boston – one of the fastest growing markets in the country” said Ben Billups, CEO of Billups. “With strong investment in OOH by technology clients and digitally native brands, we wanted a leader who could stretch further to deliver amazing with our team. In addition to an outstanding track record, Cherie brings incredible instinct, drive and passion to the role, and will be a great partner for our clients.”
Raised in New England, Johnson brings extensive experience to the role – having managed hundreds of integrated marketing, media and OOH campaigns. Prior to joining Billups, Johnson spent four years as Managing Director of Kinetic Worldwide working with clients such as Universal Pictures, Netflix, Facebook, Nordstrom, Skyy Vodka, Qualcomm, Mazda and Chevron, among others. Cherie also held successful roles as Senior Vice President of Marketing with Gaumont, and VP of Brand with Horizon Media.
“With the effectiveness of digital and social ads on the decline, brands are increasingly shifting their marketing dollars to OOH and digital OOH,” said Johnson. “With this resurgence, I wanted to join an agency that was breaking new ground. What drew me to Billups is the agency’s focus on delivering amazing in everything they do – not just talking about the future, but innovating with clients to deliver smarter, more impactful OOH campaigns.”
In addition to Johnson’s appointment, Billups continues to build momentum as the largest independent OOH agency in the country. Today Billups employs more than 95 people, spanning 14 offices nationwide, with a roster of top agencies and brands across categories such as CPG, entertainment, QSR, retail, spirits, tourism and technology.
Billups is also pioneering new technology and data advancements to maximize OOH campaigns by leveraging AI, data science and hyper-local audience insights. In 2017, total revenues by Billups increased by more than 30 percent as agencies and brands continue to shift marketing dollars to invest in OOH campaigns and activations.
Billups is revolutionizing the out-of-home (OOH) media experience. Blending art and science with advanced technology, Billups leads the industry with scientific targeting, accurate OOH measurement, and an innovative AI-powered recommendation engine. Founded in 2003, Billups is the nation’s largest independently held OOH media specialist agency, offering strategic planning, buying, production and brand experiences. Recently named one of America’s Most Promising Companies by Forbes, Billups is headquartered in Portland, Oregon with a team of more than 95 employees and 14 offices nationwide. Find out more at Billups.com.