Selling the Christmas Season- OOH and Digital.
You have by now, considered your clients/prospects and put together plans and proposals for Out of Home during the Thanksgiving and Christmas holidays. But wait, let’s not be too old school or infirm on what is going on around us. Have you recognized or included the digital space on the world wide web?
Internet spend is not going away, no matter how many clicks are fraudulent.
Big dollars are going to the web bucket. Recognizing the affected increase in internet traffic, social media and online shopping over the holidays requires knowledge and inclusion as part of your Outdoor Advertising solutions.
More people are on line, more often and for longer periods of time. OOH is an effective choice for that channel, as people are still transporting to work and play. Outdoor can activate digital/social users, directing them to online holiday gifting products and services. Direct and drive discovery of merchants’ bricks and mortar as well as online stores, using Outdoor Advertising. Tie together the little screens and the big screens. Utilize the God given advantages of OOH, starting with SIZE!
Special shopping dates:
Cyber Monday is always the Monday after Black Friday. In 2017, Cyber Monday will be on Monday, November 27, 2017 . On this day, most major retailers start their sales online at midnight. See All the deals for Cyber Monday
Green Monday will be on Monday, December 11, 2017 .