SellerCrowd—For Salespeople in OOH—NYC & Co, Kinetic, Tourism & Travel
OOH Sharing Insider Info About Advertisers and Agencies
SellerCrowd—For Salespeople in OOH
SellerCrowd (formerly known as Cohoot) is the invite-only anonymous forum for media salespeople. Hundreds of sellers gather on SellerCrowd’s dedicated OOH channel to
share inside info about advertisers and agencies
Discover the hottest topics from the past week here…
When the Chips are Down
Such a tiny, yet important component to the automotive industry is having a big impact. The chip shortage continues to bring delays to Ford, with cutbacks in production on the F-150 and Explorer. Several plants are in ‘idle’ mode since mid-April, affecting Mustang and Edge SUVs, however there are plans of coming back online in the second week of May. @Nano Saint believes Ford is in ‘transition’ to Kinetic Chicago for OOH, but given the chip issues, what’s the outlook for advertising? Full Thread Here>>>
Tourism & Travel Campaigns Coming Back
It’s what many sellers focused in this sector await to hear. NYC & Co, the DMO/CVB promoting tourism in NYC, is launching a “NYC Reawakens” campaign in June. Elements include OOH, with the initial focus on the northeast regional and domestic travel area; targeting leisure travelers, and event/meeting planners, hoping to bring back business travelers. Full Thread Here>>>
QR Keeps Going
There once was a time where QR codes weren’t cool, some may even say the use of this technology was ‘dead.’ However, QR has made a comeback, and it’s popped up in outdoor advertising. Fellow sellers are curious about hearing success metrics in this thread. Full Thread Here>>>
🔥 What’s HOT?
@Swing Enabled needed advice on what industries are worth pursuing for new business in this thread. On the suggested list: tourism boards (state-level) or DMO’s promoting leisure travel to outdoors and beach destinations, cleaning services, cannabis, ecommerce, and of course, hard seltzer. What others can you suggest? Full Thread Here>>>
Do You Know?
Any tips on breaking through to the marketing contacts at Pharmavite? Are some brand folks more willing to meet vs. others? Full Thread Here>>>
Does anyone know who handles OOH buying for Sterling Vineyards? Full Thread Here>>>
Does anyone know who handles McDonald’s co-op for NY DMA and for Rhode Island? Full Thread Here>>>
Does anyone know who handles OOH buying for National Jewish Health? Full Thread Here>>>
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