SellerCrowd (formerly known as Cohoot) is the invite-only anonymous forum for media salespeople. Hundreds of sellers gather on SellerCrowd’s dedicated OOH channel to share inside info about advertisers and agencies.
Discover the hottest topics from the past week here…
Just Reach Out
While we continue to await the results of Nike’s massive global media review, Billups Portland is the agency to connect with on buying and planning for OOH. Zach Caballero (Senior Media Planner) is mentioned as a good contact. Full Thread Here >>>
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The word on McDonald’s OOH after Publicis picked up the national account recently is the regional/local business will still be at OMG. However, this doesn’t include the west per what sellers hear from Christine Kochis (Group Director) at OMG. Full Thread Here >>>
Heading into Music Country
What’s the advertising scene like in the home of country music (aka Nashville). Fellow sellers say it’s growing on a national level, but it definitely depends on the inventory and the area. Many advertisers want to be seen downtown, in the Gulch neighborhood, and along the freeways. Full Thread Here >>>
Looking to dip into the political Q4 media spend this year when midterm elections come around? @Mars78′s advice is to make sure you have the right audience a candidate is looking for and can show regional or DMA strength for congressional districts. Full Thread Here >>>
Creating a routine that helps you reflect and plan is a great way to supercharge into the week ahead. For this week’s ‘Poll of the Week’ Q: What’s ONE thing on your list of things to do that’s important for you to accomplish and close out the week? Cast your vote and join the discussion in the full thread here>>>
Do You Know?
Who is the agency of record for Root Insurance? Full Thread Here >>>
Who is buying media for Troy Aikman’s EIGHT beer brand. Full Thread Here >>>
Is Barkley in KC buying OOH for any of their clients? If so, do they buy directly or through an OOH Agency? Full Thread Here >>>
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