—OOH —Search —Scan —Buy
DOOH Part of Next Duo
Search with Digital Out-of-Home
MediaPost’s, Staff Writer, Laurie Sullivan, offers up opportunities to integrate search with digital out-of-home. Sullivan discusses how digital OOH connects search queries with location and then serve a message on a digital billboard.
In her commentary, Sullivan interviews, Katie Ford, chief client officer at Amobee, a marketing technology company that measures intelligence. Ford discusses how #OOH can generate online search to determine where to buy. “Seeing something on a huge screen and then searching online to determine where to buy it is kind of a new phenomenon,” Ford calls it, “search to scan to buy.” This is a must short read.
See the link to MediaPost below.
“search to scan to buy,”
Read the MediaPost story here ⇒Search And Digital Out-Of-Home Could Become The Next Duo