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—OOH —Search —Scan —Buy

DOOH Part of Next Duo

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Search with Digital Out-of-Home

MediaPost’s, Staff Writer, Laurie Sullivan, offers up opportunities to integrate search with digital out-of-home. Sullivan discusses how digital OOH connects search queries with location and then serve a message on a digital billboard.

In her commentary, Sullivan interviews, Katie Ford, chief client officer at Amobee, a marketing technology company that measures intelligence. Ford discusses how #OOH can generate online search to determine where to buy.  “Seeing something on a huge screen and then searching online to determine where to buy it is kind of a new phenomenon,” Ford calls it, “search to scan to buy.”  This is a must short read.
See the link to MediaPost below.

“search to scan to buy,”

Read the MediaPost story here ⇒Search And Digital Out-Of-Home Could Become The Next Duo

 

 

 

 

 

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