Full Strength Tops Denver Shelters
Colorado’s Strange Beer Law Ends
As you know we are a big fan of fresh creative showing dynamic #OOH executions.
This 3D Six Pack grabs creative gusto demanding attention!
The transit shelter creative hit the streets of Denver just in time for the new Colorado law which went into effect January 1, announcing the sale of full alcohol beer in grocery and convenience stores. Circle K, typically an avid advertiser in OOH, placed this shelter outside the Pepsi Center. Street Media Group wrapped the entire shelter in red vinyl and installed the topper of ‘long neck’ bottles. Ad copy was placed on 3 panels and the full back of the shelter.
Congrats and credit to the responsible parties:
Client: Circle K
Agency: The Integer Group
Contact: Melanie Regan