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San Francisco TOP 10 OOH Spenders

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Top OOH  Spenders By DMA: San Francisco  

GeekOUT  Fast Fact Friday      



 by Anthony(A.J.)Cioffi,

Marketing Coordinator at Geopath



The  Geopath  team recently released two OOH  spending  reports  with data  sourced  from Kantar, covering  second quarter  spending, as well as a report covering spend from  January-June.  Both  reports are  available to our members via the GeekOUT Library

For today’s Fast Fact Friday, we  are continuing our series  examining the top OOH spenders in  DMAs  across the country. This week, let’s head out the to the  sixth largest DMA in the country; San Francisco. We will not only look  at which advertisers and industries are spending within the Bay Area, but also highlight  any changes  from  the first to second quarter.     



According to  Geopath Insights, there are  14,430 roadside and place-based units measured by  Geopath in the market, accounting for 1.6 billion weekly impressions. It will be interesting to understand which brands are utilizing OOH to reach their audiences in ”the Golden Gate City” and surrounding areas.  With that said,  let’s take a  look  at who is spending  in the market!   

From January until the end of March, the  top spenders  were  mainly  from the  Media, Communications, and Financial sectors. Given San Francisco’s proximity to Silicon Valley, it shouldn’t be surprising that the list is predominantly made up of tech giants such as Google, Facebook, and Cisco.     

With the onset of travel restrictions and other COVID-19 implications, OOH spending in the second quarter changed. However, unlike some other markets, San Francisco’s top OOH advertisers from the first quarter continued to spend, with only 4 companies being replaced, as other brands  have  emerged on the list. See below for the top ten spenders in the DMA for the months of April through June.     

During the second quarter, Google and Cisco remained consistent and held the top two spots, respectively. Facebook moved up one spot from the third position, as Expensify Inc fell out of the top 10. It is interesting to also note Zoom Video Communications was already in the top five spenders for this market in Q1, and continued to spend in OOH in Q2, moving up from the fifth to fourth position. 

In terms of other new arrivals Atlassian, Wells Fargo, Vonage, and Comcast spent enough in OOH to grab the fifth, seventh, eighth, ninth, and tenth spots, respectively.  

With the Geopath team now working to compile Q3  OOH advertising spend data, it will be very interesting to see which of these companies will maintain their top spots! As we continue our Fast Fact series analyzing the top spenders in each market, make sure to check back here, as  we will be sure to keep everyone updated.    

To access the OOH spending reports for your market, or any additional research resources, members can access the  GeekOUT Library  by using their current  Geopath  credentials.     

If you have any questions pertaining to OOH measurement or research, please feel free to reach out to your friends at  Geopath via  geekOUT@geopath.org       


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