19 DOOH Case Studies Via the IAB
Recording OOH's Success in the Digital Space
Recording OOH’s Success in the Digital Space
The IAB collected 19 DOOH Case Studies from Broadsign, Captivate, Cuebiq, Firefly/MIRA, Gameloft Ad Solutions, Intersection, Outfront Media and Reveal Mobile. The Case Studies covered brand categories including automotive, business, entertainment, finance, food & beverages, retail, and social responsibility.
Specifics brands to categories are:
Automotive: The Kruter Motors’ Story
Business: Athena Health, Cloud Computing Services Advertiser and Segment
Entertainment: BTS, DraftKings
Finance: Large Bank, Current Bank, and BREX
Food & Beverage: Fanta, Fodora, Pepsi MAX, and FreshDirect
Retail: Rideshare Vehicles, Starlite, PUMA, Leading Beauty Store, and Leading Wireless Carrier
Social Responsibility: LGBTQIA+
Click on the link below to read about “the power of DOOH to accomplish specific KPIs and adding value to marketing efforts.”
From the IAB 19 Digital OOH Case Studies
IAB 19 Digital Out-Of-Home (DOOH) Case Studies
“IAB’s 2019 research estimates a $10 billion out-of-home U.S. advertising market across 3.3 million out-of-home display screens. More than ever, brands are utilizing digital out-of-home (DOOH) as a powerful component of their broader media mix. Innovative uses of DOOH continue to provide results delivering on a multitude of client Key Performance Indicators (KPIs) such as awareness, brand trial, customer registration, retail foot traffic, event participation, online engagement, web traffic, and more.”
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