OOH Today’s Stat of the Week – Powered by StreetMetrics
Reaching the “Sandwich Generation”
While it is common to assume that home healthcare advertising should focus solely on seniors, recent audience data reveal a significant shift in who is making the decisions.
The Stat: A 2025 brand lift study for a home healthcare brand found the highest resonance among 18- to 39-year-olds, who saw a +13.7% lift in brand favorability.
The Insight: This data highlights the rise of the “sandwich generation,” younger adults who are increasingly responsible for the care of their aging parents. These high-intent decision-makers are not just looking for services; they are looking for reliability and “quality staff,” attributes that saw an 11.5% lift in agreement during the study.
The Takeaway: When planning healthcare campaigns, don’t just “buy the pharmacy.” Use StreetMetrics to identify where young professionals and families move. Out-of-home media bridges the gap between a digital search and the real-world trust required to choose a care provider.
Interested in understanding the brand-building capabilities of your inventory or campaign? StreetMetrics is offering discounted bundled brand awareness studies. Reach out to Michael@Streetmetrics.com to learn more.
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