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Reach or Frequency?

OOH Fast Fact Friday

2 526

Reach verses Frequency

Reach measures how many different people see an advertisement.

Frequency measures the average number of times the target audience will see the advertisement in a specific time period.

Want to know more and develop your own fast facts?
Contact geekout@geopath.org

or Scott Fiaschetti at sfiaschetti@geopath.org
A message from Geopath

OOH Today — Fast Fact Friday





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  1. Patsy says

    More companies should start thinking this way!

  2. Bill Board says

    Ms Patsy, sometimes the basics get lost in the bright lights. We agree. Thank you for the comment.