Reach or Frequency?
OOH Fast Fact Friday
Reach verses Frequency
Reach measures how many different people see an advertisement.
Frequency measures the average number of times the target audience will see the advertisement in a specific time period.
Want to know more and develop your own fast facts?
or Scott Fiaschetti at firstname.lastname@example.org
A message from Geopath
OOH Today — Fast Fact Friday