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QMS Boosts Team with 4 Appointments

Adrian, James, Jordana, and Danielle

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Jan 29, 2026
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Contact William Board for this ad space today at BillBoard@OOHToday.com
QMS boosts Strategy team with four key appointments

Digital outdoor media leader QMS today announced a series of key appointments across its Strategy division, as it accelerates investment in its strategic capability to drive further innovation and deliver greater outcomes for customers.

The appointments include Adrian Venditti as Head of Solutions and Growth, James Nettlefold as Head of Data and Insights, and Jordana Sherlock as Head of Research.

Danielle Farrelly has also been appointed Head of Product Strategy and Enablement, after almost 10 years at oOh!media, most recently as Head of Product. All four will report to QMS Chief Strategy Officer, Christian Zavecz.

Mr. Zavecz said: “I’m very excited to appoint Adrian, James, Jordana, and Danielle to these new and business-critical roles, which will add greater depth and sophistication to our strategic offering and support our growth ambitions.

“Digital OOH continues to evolve rapidly and increase in complexity, driving the need for specialist talent capable of delivering high-quality solutions and strong outcomes for our clients. Supporting our customers to build and sustain great brands has always been at the core of what we do, and these appointments further strengthen our capabilities and expand our capacity for success.”

The appointments are effective immediately and underscore QMS’ continued focus on delivering innovative, high-impact outcomes for customers.

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OOH TODAY believes all voices, not just the loudest, must be heard 8493 posts 764 comments

William (Bill) Board. Experienced, reliable source in all facets of the Out of Home Industry. Alternative Voice for Outdoor Advertising. Infectious love of all things OOH. Publisher. Writer. Seller. Buyer. Owner. Investor. Champion. Confidant. Old and New Biz Expert. Sales. Manager. Billboard Doctor. Social Media Upstart. Specialization in outdoor advertising for so many years. Sold over 100,000 locations. Viewed every billboard location in America except Maine.

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