A note came to our attention earlier this week regarding a change in the process how Publicis Groupe will be managing their Out of Home planning and buying.
The message said: “Starting January 1, 2019, all Publicis Groupe (Zenith, Blue449, Spark Foundry, Starcom) agencies will be consolidating their buying power into ‘Publicis OOH Buying Agency’.”
Zenith is taking the lead and asking OOH Owners to submit future agreements and proposals for OOH plans for the above named agencies for the calendar year 2019.
There does not appear to be any interruption to any OOH Owners business. It is more indication the formal consolidation for the 4 agencies under the Publicis Groupe.
There are changes at the top of a handful of the Big Multinational OOH Buying Services. Hopefully not affecting the hard-working, dedicated staff of planners and buyers. We’ll share more as we learn about the specifics.
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[…] consolidations and mergers in OOH buying agencies. For example, we recently saw Publicis Groupe consolidate the OOH buying power of four agencies into one. As agencies shift roles, the way OOH is bought (and […]
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