Port Authority of NY and NJ Awards Intersection Exclusive Contract to Manage Static and Digital Advertising
Static and Digital Advertising in Stations, on Platforms and in Train Cars
Port Authority of NY and NJ Awards Intersection Exclusive Contract to Manage Static and Digital Advertising,
Expand Customer Communications for the PATH System
Intersection will upgrade customer communications
and manage advertising in PATH trains, stations and platforms
across New York and New Jersey
New York, NY – Intersection, the leading smart cities media and technology company, today announced that it has been awarded an exclusive 10-year contract with the Port Authority of New York and New Jersey (Port Authority), to manage all static and digital advertising in stations, on platforms and in train cars across the Port Authority Trans-Hudson System (PATH). The agreement calls on Intersection to create a unified digital signage network for PATH, upgrading existing digital signage and installing over 100 new screens and video walls to help PATH improve customer communications and enable advertisers to reach the system’s millions of riders and passersby. The contract begins on December 30, 2020.
Through Intersection’s communications platform, IxNConnect, PATH will be able to manage all of their digital assets and monitor the delivery of critical information, such as service updates, transit campaigns and emergency messaging to screens systemwide. IxNConnect will also enable PATH to target messages by line, station and even down to individual displays.
The improvements to the digital signage network will come at no cost to PATH or its riders because they are paid for by advertising on the displays. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer brands the opportunity to engage consumers with adjacent advertising. With media assets across PATH, Amtrak, NJ Transit, LinkNYC, street banners, and Hudson Yards, Intersection provides advertisers with the opportunity to reach 98.5 percent of people in the New York metropolitan area.
“We are thrilled to be a part of PATH’s ambitious efforts to transform the transportation experience across New York and New Jersey,” said Scott Goldsmith, President of Cities & Transit at Intersection. “Our partnership with PATH will upgrade digital signage, expand customer communications and connect advertisers to millions of riders, driving revenue that can be reinvested in the transit system.”
“Today’s Board vote is a step forward in transforming our facilities and properties to provide a 21st century travel experience and allow for the creation of advanced displays that match the agency’s redevelopment across the region,” said Kevin O’Toole, Chairman of the Port Authority of New York and New Jersey. “Many of our facilities lack digital assets, which are key drivers for brands looking to advertise in New York and New Jersey. This contract will bring new brand partnerships that offer value to customers while delivering revenue to the Port Authority.”
“This contract advances two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities,” said Rick Cotton, Executive Director of the Port Authority of New York and New Jersey. “Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”
PATH joins a rapidly growing network of cities, transit agencies, airports and real estate developments leveraging Intersection’s media assets to engage consumers and drive revenue that can be reinvested back into their operations. Intersection’s media network extends across the top U.S. media markets, including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, and Seattle, in addition to other major cities such as Austin, Charlotte, Houston, Minneapolis, Pittsburgh, Portland, OR and more. In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.