Pop up in the Park: CNN Creates a Streaming Newstand in NY
The newsstand acts as a billboard
CNN is partnering with creative agency, FIG, to generate buzz for its new streaming platform, CNN+ which launched this week. With live, daily news, weekly programs, an unparalleled video on demand library of films & original series, and an interactive community where subscribers drive the conversation, CNN+ is unlike anything that exists in the streaming marketplace. So, to celebrate the launch, FIG is turning the legacy brand into a one-stop destination for everything you need to know about CNN+.
Introducing the CNN+ Newsstand, a pop-up experience that reinvents a typical newsstand to spread the word about CNN+. FIG and creative production partner, Tool of North America, designed all the details to make it feel like a true NYC newsstand, but with a CNN+ twist: magazines with moving covers that feature the shows and concessions inspired by the content.
“It was important that we demonstrate that there is so much more to CNN than news,” said Scott Vitrone, Partner, Creative, FIG. “We created the first-ever ‘streaming newsstand’ where we were able to house all of the CNN+ content in one physical place. The newsstand acts as a billboard, an interactive experience and a set for video content.”
The Newsstand was open in Madison Square Park in New York for two days (March 29-30th).
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