We’ll always get the future wrong
The year 2020 has been the subject of endless technological predictions over the years. But 2020 will
surely look nothing like the future we all imagined. In fact, we’ll always get the future wrong.
Policygenius is kicking off 2020 with a look at some of the incredible technological advances that were supposed to be here by now, but aren’t.
The campaign focuses on how 2020 has been the focus of endless sci-fi and tech predictions. But, as the ads show by displaying the 1960s era futuristic predictions of flying cars and teleportation, we’ll always get the future wrong, so we need to be right about insurance.
The creative comes from Policygenius’ mainly in-house creative team — a trend we’ve seen from brands like Verizon, Unilever, and Sprint in recent years.
Duration: 4 weeks
● NY Subway:
○ 500 Half-Car Takeovers
● Digital panels on platforms across the MTA network
● 80+ Podcasts
● Facebook & Instagram
Further details about the OOH campaign below:
- The campaign runs from Dec. 26, 2019 to Jan. 28, 2020
- Ads will take over 500 half-subway cars and digital panels on platforms in NYC
- Media will also appear on social media and used in podcasts
CEO, Co-founder: Jennifer Fitzgerald
Chief Product Officer, Co-founder: Francois de Lame
Chief Marketing Officer: Jonathan Metrick
Creative Director: John Downing
Senior Art Director: Stephen Icardi
Executive Producer: Sam Cosby
Illustrator: Cesar St. Martin
John Downing, creative director at Policygenius, was the inspiration behind the campaign and the company’s in-house creative team.