The Foundation for a Better Life recently shared a new batch of PassItOn billboards – free, timely and inspiring billboards promoting positive values.
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The nonprofit organization started in outdoor on a rather momentous day in 2001, according to President Gary Dixon. “In the first few days, we asked ourselves if these simple messages about values were even relevant given what had just happened,” Dixon explained. “However, it became clear that, in fact, values were more important than ever. We came back to Times Square in November of 2001 with some new creative—a fireman covered in ashes from the World Trade Center collapse with the line: When Others Ran Out, He Rushed In. Courage. . . Pass It On.”
20 years later, the mission has stayed the same: to promote positive values and encourage people to “pass them on.”
As with all previous campaigns, PassItOn’s 15th Collection of Billboard Ads are available, at no cost to you, in several formats: standard bulletin, poster, and bus shelter/mall kiosk. Additionally, all operators will receive a one-time posting fee per installed display in the amounts listed below, provided standard POP (Proof-Of-Performance) photographs, completion reports, current W-9 and invoices are submitted.
• Bulletins $200
• Posters $50
• Bus Shelters/Mall Kiosks $25
Quantities are limited, orders may be partially filled. Requests for non-standard sizes or substrates will be reviewed and approved on a case-by-case basis.
About The Foundation for a Better Life
The Foundation for a Better Life creates public service campaigns to communicate the values that make a difference in our communities. These uplifting messages, utilizing television, movie theaters, billboards, radio and the internet, model the benefits of a life lived by positive values. We believe people are basically good but sometimes just need a reminder. We also believe that the positive values we live by are worth more when we pass them on.
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